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 In 2001, King Mohammed VI launched a new tourism policy for Morocco.
The King recognized that Morocco, with its unbeatable combination of climate, culture and natural scenery could be at the forefront of world travel destinations.
The King announced a new sustainable tourism policy to boost visitor numbers from 2 million to 10 million a year, including 7 million international visitors. To achieve this, six "Plan Azur" areas were identified and given special status. The areas chosen are along stretches of the coastline recognised for their outstanding natural beauty and untapped tourist potential.
Properties in these six areas – which includes Resort Saidia - benefit from a number of tax advantages making it very attractive to overseas purchasers. Purchasers benefit from a tax exemption on rental income for five years; no inheritance tax and no capital gains if the property is sold after 10 years.
The benefits of a massive investment in marketing initiatives worth 9 million euros, together with major improvements additional infrastructure, such as new motorways and the expansion of the airport, have made the Moroccan resorts both very attractive and very accessible to international visitors.
As a footnote, the respected London agency Superbrands identified Morocco as the second most desirable destination in the Overseas Travel Market.
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